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Episode 286: The Chicago Investor’s Guide to Public Relations with Sabrina Wottreng

Sabrina Wottreng Shares How To Leverage Public Relations To Grow Your Real Estate Business

Sabrina Wottreng is a Chicago-based Publicist and a “Friend of the Pod.” Sabrina’s company specializes in the real estate sector and has helped many Chicago-area real estate teams with their public relations (PR) and communications strategies.

Sabrina explains how she got started in PR and her introduction into commercial real estate. She dives into the value-add that her company brings to real estate investors and gives tips on building an online presence and reputation. Sabrina emphasizes the importance of LinkedIn, building your network, and even updated headshots if you’re an investor looking to scale. This show is full of amazing tips you likely have not considered and can easily leverage to scale your real estate business. 

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03:23 Housing Provider Tip - Consult with your attorney before negotiating with problem tenants.

05:07 Intro to our guest, Sabrina Wottreng!

08:18 Sabrina’s start in real estate!

11:48 Sabrina’s PR services!

20:08 Importance of reviews and reputation.

24:58 When should investors start caring about their online presence?

29:12 Marketing for Investors 101!

36:17 Building your network as a new investor!

40:49 Importance of headshots!

45:36 Sabrina’s value proposition to investors!

51:18 What’s next for Sabrina?

52:30 What is your competitive advantage?

52:50 One piece of advice for new investors.

53:18 What do you do for fun?

53:40 Good book, podcast, or self development activity that you would recommend?

54:22 Local Network Recommendation?

55:04 How can the listeners learn more about you and provide value to you?


Connect with Mark and Tom:

Email the Show:

Guest Name: Sabrina Wottreng

Guest Company: Sabrina Wottreng Public Relations

Guest Link:

Other Links for show notes:

DIY PR Webinar

Media Training Webinar

Sabrina's LinkedIn

SUCI Ep 274 - Marc Rutzen

SUCI Ep 275 - Mike Kehoe

SUCI Ep 124 - Aaron Galvin

The Messy Middle (Book Recommendation)

Brian McConkey Photography

Show Sponsors: Real Estate Agent Accelerator Course Moovers Chicago Looking for a property manager?